Manufacturer
Product Launch
Objective/Solution: A cross media campaign utilizing personalization in direct mail, email and video was created around ever-changing technology in unit coolers. The foundation of the marketing campaign was to show Century Refrigeration's development of new features for clients. The marketing goals were to create customer engagement, build a customer profile, score current relations, obtain feedback for prototype modifications and to educate and train for the new product launch.
Details:
“Video is vitally important. It can elicit an certain emotion or feeling. It moves people to think or act. Video done right can give people goosebumps and make them feel completely connected to what they are watching. No other form of marketing can do that."
A common mistake companies make everyday, is that they don’t understand the power of video. They think that if they just put something out there it will get a result. That couldn’t be further from the truth. It may get SOME results, but it won’t capitalize on it’s full potential. All it does is add to the noise that is constantly inundating people.
Good video understands how to connect to the viewer and STAND OUT from the noise.
A lot of small business owners want to put themselves and/or their family into the video because they are they’re paying for it and they are the face of the business. This is not always a good idea. You want to present the best image possible that will attract people.
So at the end of the day business owners need to ask themselves, do I want to be part of the noise or do I want to stand out and make something people will remember? Do I want to make a video that gets real results for my company and my brand?” Sean Lorton, Video Rockstar
RAE Corporation did just that but creating a fun light-hearted message to tell their story about their company, ownership, brand, customers and people. There is no doubt when you watch their video you will question their excellence in their products, services and people. But more importantly, that they know how to have fun as a company.
When you are ready to standout against the noise and want to receive real results for your brand or company, let us know. We are here to help you. Check out their video to learn more about RAE Corporation and their story:
Manufacturer
Product Launch
Objective/Solution: A cross media campaign utilizing personalization in direct mail, email and video was created around ever-changing technology in unit coolers. The foundation of the marketing campaign was to show Century Refrigeration's development of new features for clients. The marketing goals were to create customer engagement, build a customer profile, score current relations, obtain feedback for prototype modifications and to educate and train for the new product launch.
Details:
“Video is vitally important. It can elicit an certain emotion or feeling. It moves people to think or act. Video done right can give people goosebumps and make them feel completely connected to what they are watching. No other form of marketing can do that."
A common mistake companies make everyday, is that they don’t understand the power of video. They think that if they just put something out there it will get a result. That couldn’t be further from the truth. It may get SOME results, but it won’t capitalize on it’s full potential. All it does is add to the noise that is constantly inundating people.
Good video understands how to connect to the viewer and STAND OUT from the noise.
A lot of small business owners want to put themselves and/or their family into the video because they are they’re paying for it and they are the face of the business. This is not always a good idea. You want to present the best image possible that will attract people.
So at the end of the day business owners need to ask themselves, do I want to be part of the noise or do I want to stand out and make something people will remember? Do I want to make a video that gets real results for my company and my brand?” Sean Lorton, Video Rockstar
RAE Corporation did just that but creating a fun light-hearted message to tell their story about their company, ownership, brand, customers and people. There is no doubt when you watch their video you will question their excellence in their products, services and people. But more importantly, that they know how to have fun as a company.
When you are ready to standout against the noise and want to receive real results for your brand or company, let us know. We are here to help you. Check out their video to learn more about RAE Corporation and their story:
Lisa Carpenter7 Brides Marketing has helped me be the marketing star of my company. In addition to planning and executing campaigns, they advise me on how to involve our entire organization to create a personalized and relevant marketing experience.
Solution: Customer Loyalty/New Product Launch
Lea Ann HillerAt River Spirit, we’re always looking for new ways to stand out from the competition. 7 Bridges Marketing brings a variety of unique ideas and resources to us. Shanna and her team are current on marketing trends and know how to reach the target customer in a creative way.
Solution: Event Marketing/VIP Player Development
Joe Manos7 Bridges Marketing is all about the right approach for whatever the marketing objective is. It could be a new customer acquisition program, event marketing or loyalty programs, they will identify the best approach to deliver the results necessary for success. They understand all of the current marketing methodologies and how to apply them to varying scenarios while keeping the program fresh and unique to connect with the target audience. They understand the importance of tracking and measurement at every phase of the program and can analyze the results to make course corrections.
Solution: Marketing Automation/Mindfire Partner
Doug Deardorf7 Bridges Marketing has the rare ability to discern the best direction for a companies marketing campaign. With their public relations and connections they have successfully increased our customer base. Their vision for our business and their overall passion for helping us be,“ The Best In Class Phototainment Company”, continues to inspire us each day.
Solution: Branding/Event Marketing
Bill Fechner, CEO7 Bridges Marketing gives us an instant cross-media champion that owns the process start to finish. They took us from “want to be" marketing service provider to “being” one in very little time.
Solution: Lead Generation
Dean Petrulakis7 Bridges Marketing's experience in the print industry, combined with their knowledge of cross media strategies, make Shanna and her team a valuable resource.
Solution: Lead Generation
--Dr. Jacquelyn D. Elliott/President and Chief Enr7 Bridges Marketing has been a stabilizing force with our work in the area of data preparation, data reporting, and overall landing page design. Their staff cares about us as a company, listens to our feedback, and responds with action, not words. They feel more like an extension of our own team, rather than another vendor partner. 7 Bridges Marketing gets us, our core values, and helps us actualize those in our everyday work.
Jon Rowlett/ChairmanWe needed a fundraiser to support a heart transplant. We had never started a project like this and quickly realized it was bigger than our capabilities. 7 Bridges Marketing came to our rescue. They had marketing tools and ideas that helped us achieve our goal. Their expertise helped expand our fundraiser to help reach thousands of additional people that supported our cause. Without 7 Bridges Marketing as part of our team, we would still be researching marketing ideas. Thank you, Shanna, and the 7 Bridges Marketing team, for your expertise in helping us reach our goal.
Tamera Ornelas7 Bridges Marketing was instrumental in helping us educate our mission. Their team provided ideas and visuals to help educate people on how we help children and families in our area.
Mike Kellogg/CEO7 Bridges has helped us build a marketing culture within our company as well as creating a platform from which marketing efforts can be propelled easily and accurately. The sales staff is re-energized knowing that we have a drip campaign going almost continuously and that leads will be coming their way. The results are real and the excitement is palpable.
Bob Meyer7 Bridges team has been instrumental in helping us communicate to tenants, brokers and prospective tenants in a creative, personalized and relevant manner. Their team has helped us connect direct mail, email, social media, video and photography solutions to help promote our locations.
Adam P. Carroll, AttorneyStarting your own law firm can be time consuming and comes with many decisions. 7 Bridges Marketing helped us create the brand and identity we wanted to achieve.
